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Why are Miami SEOs not on the Tech Map?

Why are Miami SEOs not on the Tech Map?

by Ksen Go, updated March 20, 2018

As a city, Miami has been doing little to attract the tech sector. Take a look at the sunset… most of Miami’s skyline is residential. Fort Lauderdale has been somewhat able to accomplish this. (Microsoft, Magic Leap, et al)

And the much smaller number of businesses that occupy the remaining space are either: real estate, hospitality & perhaps a little finance.

Needless to say -

 

[bctt tweet="Miami, we need TECH!" username="ksenmarkets"]

 

Read: 5 Reasons Why Miami is an Awesome City for Tech

As an ever-improving SEO (Search Engine Optimization) freelancer & specialist, I am doing my part to enrich the city. SEO services are a delicacy in Miami. There are only a few of us. Sometimes what we do is neither fully understood or properly implemented.

 

[bctt tweet="Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. https://goo.gl/BMPnuF @Moz" username="ksenmarkets"]

 

Magical! With a few skilled tweaks, your website can learn to come out on page 1 of google for your prospects’ Google searches! This visibility increases your site’s traffic & potential conversions.

However, in truth, SEO is largely underutilized…

 

[bctt tweet="Nowadays, 72% of small businesses have websites. https://goo.gl/bJNcW1 @SmallBusiness.com" username="ksenmarkets"]

 

Although 72% of Florida small businesses run a website, most will naively assume that simply building a site guarantees them online visibility.
Not so.

 

3 website myths that Miami businesses still believe:

 

Myth 1: A Beautiful Website = Great Website

Source: https://www.facebook.com/wix/

We see YouTube & Facebook Wix ads offering to create “your own beautiful website!”. As if that is all that took…

Beautiful images & buttons do NOT guarantee success of your site.

Planning to spend money on “modernizing” your website? Be careful. There are many more factors involved than just aesthetics & UX to get your site to rank. In fact,

 

[bctt tweet="Many website redesigns result in a drop of traffic, simply because SEO functionality gets ignored in the process." username="ksenmarkets"]

 

Some of this functionality includes: content, optimized meta descriptions, permalinks, redirects, H1s, H2s & proper keyword strategy.

 

Myth 2: Websites automatically generate traffic over time.

Sorry, No. There are many factors that influence your website’s ranking. Alas, age of site is not a strong one. Some factors that do influence your ranking are: branding, UX, content quality, sharing, keywords used, additional on-page resources & external links. These are the things you will be paying for when hiring a Miami SEO services company.

 

Myth 3: As long as I have content - my website will rank.

Nope. As we all know, Quantity ≠ Quality. So, hiring a $10 India content writer will NOT do the job. If your website doesn’t have a cohesive theme - you are in trouble. In addition to having relevant, high Flesch reading score, copy, your website must have high user engagement. That is, shares, likes, comments. In addition to that you have to make sure others link to your site (backlinks). And That you link to other useful resources. Yep, nowadays, there really isn't a shortcut. In order to get on page 1 of Google, you need to be very familiar with how search engines rank websites.

This is where the job of an SEO comes in.

What we do can be described by Bryan Mills in Taken (2008):

 

[bctt tweet="I don't know who you are. I have not seen you on page 1 of Google… If you're looking for “a beautiful website”, I can tell you that will not get you on page 1… @TakenMovies #SEO @WordpressSEO" username="ksenmarkets"]

[bctt tweet="… but what I do have are a very particular set of SEO skills. Skills I have acquired over a very long career. Skills that make me an nightmare for your competitors. @TakenMovies #SEO @WordpressSEO" username="ksenmarkets"]

 

Well, the quote many not be 100% accurate…

We the SEOs will tweak your website’s on-page, off page, & technical areas that naturally help Google search engines find you. No dirty tricks, just white hat Miami SEO services that many of you naturally overlook.

So while Miami contends to be a “tech city,” we the SEOs will keep preaching our song.

 

[bctt tweet="Hard work does not always pay off. Smart work can fill the gap. This, Miami, is the definition of @SEO." username="ksenmarkets"]

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2018: Good Functional Websites don’t require Coders

2018: Good Functional Websites don’t require Coders

by Ksen Go, updated October 28, 2017

You read it right.

In order to have a good, basic website (even with some e-commerce) you no longer need a developer. Instead, spend money on a specialist that will give you marketing, SEO, and user experience. Check out: 22 great examples of WordPress websites

There are many template-based (sometimes) free platforms that give you modular websites with little to none coding knowledge required. WordPress, Squarespace, Wix, Shopify among others.
Read: WordPress Competitors – 16 Popular Alternatives to WordPress

Can I really get away with it?

Yes, if you require a straightforward and functional website. If you’re not too picky about the details. And, as long as your new website does what you need it to do, you can very well benefit from a template based platform. Even if you are planning for e-commerce.

Now, if you are already heavily relying on your website, and are very picky about what you want on there - that may be a different story. However, even for high traffic websites, you will benefit from certain template platforms. Magento for e-commerce, for example (mentioned later in the article).

What is a “template based platform”?

You do not need to invest in any coders. Instead, you will work with a pre-made layout. The layout then gets customized by a WordPress (or similar) specialist. Sections you don't need get deleted, and sections you need get added. If your theme lacks something that you need, you can get the so called “extensions” or “plug-ins” which are basically bits of functionality that let you do those extra things that your original theme didn’t provide. For example, you can get a plugin that adds pop-ups when your customer is about to leave your site.

All of this, again, requires no code, and only a tweak of the settings. Why does this matter, if you are hiring a specialist to do it anyways? Good question - once you have a website, it will require regular updates of content, settings, new pages & features. After your website is ready, you will be able to handle most of that, without the expensive guidance of a developer.
A sample backend of a WordPress website:

Free?

Indeed, most sites offer free options for their themes, and plugins. Many are not free, but may significantly simplify your business. Examples of paid template based platforms are: Shopify, Magento 2 Enterprise, some WordPress themes and plugins, etc. You have to examine each purchase on a case by case basis.

I do need to mention that this still requires knowledge of the platform. If you want to do it yourself, be prepared for days, weeks or sometimes even months of work. Or you could hire a specialist.

Why not a coder? - a cheap offshore coder could do the job...

So why not call into India, and have a $10 per/hour coder make me a cheap $2000 website? As always there are pros and cons. But, more cons in my experience.

PROS

Cheap Cheap Cheap

CONS

Communication barriers

Additional website modifications will always require their involvement

Custom websites quickly become outdated

Pros:

Cheap cheap cheap!

Hire an offshore freelance company and you can get it done really cheap. Maybe not $10, but you will certainly be happy with their hourly rate.

Cons:

Communication barriers

I have worked for a few companies that hired offshore website developers. Consequences? One too many misunderstandings. There will be many moments when you tell them one thing, but get something completely different. This results in a lot of time and paid hours wasted, not to mention the frustration. You may even be better off finding a local (more expensive) developer, because they will at least understand you, and (hopefully) do exactly that which you asked.

Additional website modifications will always require their involvement

Once you have custom code, you will always need a custom solution. Every modification you will need to make will most likely require their attention & your money. Yes, every custom website in the world requires special treatment. Be prepared for that - and prepare your budget as well.

Template based websites do not always require code. So, whenever you hire a WordPress or Magento professional, they will show you how to tweak the backed.

Custom websites quickly become outdated

The language of code is the quickest evolving thing on this earth. (Apart from maybe viruses…) I guarantee you that your custom site will get outdated very quickly. What does that mean? More work required on the part of your developers to keep your site current!

Template-based sites usually auto-update constantly - so you don’t have to worry about keeping up with the latest google protocols. You also don't need to pay your WordPress specialist for updates.

Can I make a website myself?

Do you have 10-100 hours to spare? If so, yes!
Do you have experience navigating Shopify or WordPress or Joomla? If so, yes!
If you do not - I strongly recommend hiring someone who does have the time, and the knowledge. (Knowledge will also save you the precious time & dollars)

What is the right kind of specialist to hire for my webstite?

Coder

Again, a misconception. You do not need a coder to build a template based website. Keep a coder on the side for minor fixes from time to time.

Marketer
Indeed you are probably better off hiring someone with a digital marketing background and knowledge of e-commerce! A good website only works if it gets people to your page, and more so, gets people to buy from your site.
Graphic Designer

With no question, a beautiful website pleases the eye. Many template websites already come with beautifully arranged themes. Although you may think it's enough, it may still be worth hiring someone with UX (user experience) and graphics knowledge. Keep in mind, that you will need to modify any theme you get - and modifications won’t necessarily be as functional or user friendly as the original cookie theme.

SEO Specialist

Beautiful websites do not equal good websites. This means that a beautiful website can have horrible SEO, and will not come up in relevant search results. Hire someone who with at least a minimal knowledge of SEO.
Also, make sure snippets or your website’s links appear correctly on Facebook, twitter, or anywhere else they are posted…

Offshore
custom, functional, cheap
$500 - $4,000

Cheap custom website

expect more fixes

expect constant upkeep

Local Developer
custom, basic, functional
$2,000 - $10,000

slightly more pricy

expect constant upkeep

E-commerce

If the main focus of your website is e-commerce, you have a few options for templates. If you are a beginner, e-commerce addons like Shopify or WooCommerce will do just fine. If you are a seasoned online store, and are ready to put in $50,000 or more into your new site - then go with Magento. For more about: What Goes Into Building a Magento Website? With that being said there are many options for in-between. Read: 6 Best Ecommerce Platforms for Small Businesses

I hope that answers some of your questions about building your new website.
You can save a lot of money on coding, and instead invest it into user experienceSEO & marketing of your site - real things that will actually make you money.


If you are interested in more advice for your website - contact Ksen Go.

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